At The Viewfinder, no opportunity is too small for building brand and no crisis too fatal to be turned around. The professional and devoted team challenges themselves in each and every task by providing solutions that can be seen and heard clear and loud by the target audience, and that will stand out in no doubt from the crowd.  

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Established in 2003, The Viewfinder focuses on working for the brands of our clients only and prefers to maintain a low profile ourselves.  The reason:  we see the best way of allotting our resources is to use them 100% fully to providing creative solutions to our clients. 

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Because when our clients grow, we grow.

Founder of The Viewfinder Marketing Consultancy Cynthia Lau has 30 years of experience in advertising and branding. Cynthia was creative director in renowned international advertising agencies such as  J Walter Thompson and McCann Erickson before joining the Hong Kong Independent Commission Against Corruption,  to head its Education & Mass Communication Office. 

 

Apart from winning major advertising awards local and overseas, some of the slogans and terms she created are now part of the Hong Kong lingo. These include 活得精彩、纖體、我會做好呢份工 and more.  She was tasked by Lipton to create its high-end Chinese tea bag brand 茗閒情, which won the Grand Prix of the Unilever Global Marketing Award. 

 

Cynthia set up her own agency in 2003.    

 

She sat on the judges panel of the Hong Kong EFFIE Awards 2012.

 

She was also a member of the Hong Kong VTC Programme Validation Panel for Revalidation of Higher Diploma Programmes in 2015.